Orange Charger is an innovative startup providing electric vehicle (EV) charging solutions, with a specialized focus on the multifamily residential market. Their flagship product is a reliable wall-mounted EV charging system designed to address the growing demand for accessible and efficient charging infrastructure in apartment buildings and multi-unit dwellings.
Business Challenge:
As a new player in the US market, Orange Charger sought to introduce its cutting-edge charging system to key decision-makers in the multifamily real estate space. The company faced the challenge of establishing a strong market presence and generating qualified sales opportunities to drive growth.
In order to navigate this challenge, Orange Charger explored various strategies, including outsourcing to vendors like Blume, as well as developing an in-house sales team. After a thorough evaluation process, Orange Charger chose to partner with Blume to support their sales development efforts.
Solution
In February 2024, Orange Charger engaged Blume for outsourced Sales Development Representative (SDR) support. Initially, the collaboration began with one dedicated SDR focused on generating and qualifying leads within the ideal customer profile (ICP) for Orange Charger’s EV charging solutions.
As the partnership gained traction, Blume’s role expanded. Today, Blume supports Orange Charger with a team of three SDRs, working together to generate qualified meetings and build a pipeline of sales opportunities. This growth in SDR resources has been critical in scaling Orange Charger’s sales efforts and accelerating market penetration.
Results
Since the start of the engagement, Blume has consistently generated between 30-45 qualified calls each month, engaging key decision-makers and building relationships with prospects who align with Orange Charger’s target market. Several of these leads have been successfully converted into closed/won opportunities, contributing to Orange Charger’s revenue growth and market expansion.
Key Outcomes
Scalable Sales Development: The partnership has grown from one SDR to three, supporting the expanding needs of the business.
Qualified Lead Generation: Blume has consistently generated 30-45 qualified calls per month with targeted ICPs.
Closed/Won Opportunities: Blume’s efforts have directly resulted in the conversion of leads into successful sales, with notable wins.
Conclusion
Blume’s collaboration with Orange Charger has been instrumental in helping the company scale its sales development efforts and successfully penetrate the competitive US EV charging market. Through targeted lead generation, strategic outreach, and consistent follow-up, Blume has played a key role in driving qualified meetings and closing sales opportunities, helping Orange Charger establish a strong foothold in the multifamily EV charging space.
