An early stage Biotech company, launched a new solution for the built environment and needed support with its GTM strategy, demand generation efforts, and sales execution. They also needed help standing up their sales operations and sales enablement functions.
Solution:
The Blume team leveraged our knowledge of proptech market trends, the competitive landscape, current initiatives, and product positioning best practices to optimize Client’s GTM strategy. We also leveraged our network and proprietary contact database to generate leads for Client’s core offerings. Leads were surfaced through existing relationships and knowledge of the CRE ecosystems and key players, in addition to proactive industry outreach. Blume advanced the leads through the sales cycle from qualification, to proposal, to negotiations, to close.
Impact:
Blume GTM, demand generation, and sales execution program generated over 40 high quality enterprise opportunities within the first 5 months of the engagement. The Blume team led the fastest sales cycles in Client history. The first sale was with a $1 billion publicly traded insurance company. The sale was closed 8 business days after the initial meeting was held and 3 weeks after the initial outreach. The second sale was with a $1 billion software company. The sale was closed 2 weeks after the initial meeting was held and 3 weeks after the initial outreach.
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