Enlighted, a division of Siemens, is a leading provider of intelligent building solutions, including their flagship product, Comfy (now rebranded as Enlighted Connect). Their focus is on enhancing the user experience and optimizing energy efficiency through smart building technologies.
Business Challenge:
Enlighted sought to expand its reach and pitch its innovative product, Enlighted Connect, to a broader audience. Specifically, they needed a strategic approach to connect with prospective customers and generate meaningful sales opportunities.
Solution
To address this challenge, Enlighted partnered with Blume for outsourced sales development. The engagement began with Blume providing a dedicated Sales Development Representative (SDR) to target and engage key decision-makers within Enlighted’s ideal customer profile (ICP). Blume’s approach focused on lead generation and qualification, ensuring that each outreach effort was aligned with Enlighted’s strategic goals.
Results
Over the course of 12 months, Blume successfully generated 12-15 qualified meetings per month with key decision-makers in the target market. These engagements proved instrumental in driving interest and awareness for Enlighted Connect. As a result of this success, Blume’s scope of work was expanded to include sales development for Enlighted’s broader IoT product portfolio, specifically focusing on smart lighting sensors.
Key Outcomes
Targeted Outreach: Consistent generation of 12-15 meetings per month with highly relevant prospects.
Expanded Scope: Blume’s role grew to support sales development for additional IoT solutions within Enlighted’s portfolio.
High-Profile Partnerships: Blume facilitated meetings with some of the world’s most recognized brands.
Conclusion
Blume’s partnership with Enlighted has proven to be a strategic asset, enabling the company to scale its sales development efforts and engage with key prospects across various industries. By leveraging Blume’s expertise in outbound sales, Enlighted has been able to drive increased awareness, build valuable connections, and expand its presence in the smart building and IoT markets.
