An AI-based, energy savings startup entered the commercial real estate market and needed assistance growing the new arm of the business. Given the company’s technology background, it needed a resource who understood the inner workings of real estate procurement and decision-making.
Solution:
Our team shared our real estate knowledge with the Nomad Go team and influenced their go-to-market philosophy to align with customer buying patterns in order to grow the pipeline. Knowledge transfer included target prospect profile expansion, portfolio-wide approach and transference of ROI calculator into a story-led business case tailored for decision-makers.
Impact:
An increase in activity and engagement leading to pipeline growth of 5x within the first 3 months.
